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8.1 Frumkvöðlamarkaðssetning og samval söluráða
American Marketing Association: https://www.ama.org
Small Business Administration: https://www.sba.gov/
8.3 Markaðsaðferðir og verkfæri fyrir frumkvöðla
Vottun AMA í stafrænni markaðssetningu: https://www.ama.org/events-training/Certification/Pages/digital-marketing-certification.aspx
AMA On Demand-námskeið: Stafræn markaðssetning – sérsniðin upplifun: https://www.ama.org/events-training/virtual-events/Pages/digital-marketing-virtual-conference-051717.aspx
Google Ads: https://ads.google.com/home/
Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
Leiðarvísir HubSpot um Google Ads: https://blog.hubspot.com/marketing/google-adwords-ppc
8.4 Uppbygging frumkvöðlavörumerkis
Byrjendahandbók HubSpot um uppbyggingu vörumerkis: https://blog.hubspot.com/agency/develop-brand-identity#.WgSASHcJI2E.mailto
8.5 Markaðsstefna og markaðsáætlun
Viðskiptalíkansstrigi: https://strategyzer.com/canvas/business-model-canvas
Sniðmát HubSpot fyrir markaðsáætlun: https://blog.hubspot.com/marketing/marketing-plan-template-generator
Small Business Administration: https://www.sba.gov/business-guide/manage-your-business/marketing-sales
8.6 Sala og þjónusta við viðskiptavini
Netverkfæri Cialdinis: https://www.influenceatwork.com/
Hoffman Sales Training: https://sellhoffman.com/
Neil Rackham: http://neilrackham.com/
Leiðarvísir um Spin Selling: https://blog.hubspot.com/sales/spin-selling-the-ultimate-guide
Zig Ziglar: https://www.ziglar.com/
The State of Customer Service: https://offers.hubspot.com/state-of-customer-service?hubs_post-cta=anchor&hsCtaTracking=9c545446-aacf-47a3-bfb3-1998f78b79c8%7C4f98051f-03f6-4061-9a68-5de8fcbb40c1
Cialdini, R. B. (2001). Influence: Science and Practice (4. útg.). Boston: Allyn & Bacon: Útskýrir suma þætti söluferlisins á skemmtilegan hátt og með stoð í staðreyndum.